Tella vs Rekort: Browser-Based AI Recording or Native Auto-Zoom?
Tella is a browser-based recorder with AI editing and sharing links. Rekort is a native Mac app with auto-zoom on click. Different approaches — here's when each fits.
Quick Verdict
Tella is a browser-based recorder with AI editing and sharing links — best for talking-head content, sales demos, and quick turnaround. Rekort is a native Mac app focused on auto-zoom on click — best for product demos and tutorials where every click zooms in automatically. If you need AI features and link sharing, choose Tella. If you need polished auto-zoom recordings with local export, choose Rekort.
At a glance
| Feature | Tella | Rekort |
|---|---|---|
| Auto-zoom on click | No (manual zoom effects) | Yes (automatic on every click) |
| AI editing | Filler removal, audio enhancement, subtitles | No |
| Recording approach | Browser-based + Mac app | Native Mac app |
| Layout options | Screen, camera, side-by-side, presentation | Screen recording with auto-zoom |
| Link sharing | Yes (customizable links with analytics) | No (exports local files) |
| GIF export | Not listed at time of writing | Yes (with auto-zoom baked in) |
| Timeline editor | Trim, split, stitch | Trim, split, speed controls |
| Free tier | No (7-day trial only) | Free trial |
| Pricing | $12–39/mo (subscription only) | $9/mo or $79 lifetime |
| Offline recording | Limited (browser-based) | Yes (fully local) |
| Subtitles | Yes (automatic + editable) | No |
What is Tella?
Tella is a browser-based screen recorder with AI-powered editing, multiple layout options, and instant link sharing — designed for creators, founders, and sales teams.
Tella takes a browser-first approach to screen recording. You can record from a Chrome extension or Mac desktop app, then edit in Tella's web editor. The workflow is designed for quick turnaround: record, auto-edit with AI, share a link.
Tella's AI features include Auto Cut (removing filler words and silences), Studio Voice (audio enhancement), and automatic subtitles. The editor supports multiple layout options — screen only, camera only, side-by-side, and presentation mode — letting you switch layouts within a single recording.
Sharing is via customizable links with optional analytics. Tella targets creators, founders, and sales teams who need polished videos without video editing skills. Pricing starts at $19/month (or $12/month billed annually) for the Pro plan.
What is Rekort?
Rekort is a native Mac screen recorder that automatically zooms into every click during playback. Select an area, record normally, and your clicks become smooth zoom-in transitions — no manual editing or keyframes. Preview with zoom applied, adjust zoom level and transition timing, then export as MP4 or GIF.
A Simpler Alternative
Auto-zoom on click, timeline editor, MP4 & GIF export. Starting at $9/month or $79 lifetime.
Pricing
| Plan | Tella | Rekort |
|---|---|---|
| Free | No free tier | Free trial |
| Pro | $19/mo ($12/mo billed annually) | $79 (One-time purchase) |
| Premium | $49/mo ($39/mo billed annually) | $79 (One-time purchase) |
| Cost after 1 year | ~$228 | $79 |
| Cost after 2 years | ~$456 | $79 |
| Model | Subscription | Monthly or one-time purchase |
Which to choose
Choose Tella if:
- •You create talking-head or sales demo content with multiple layouts
- •AI editing (filler removal, audio enhancement, subtitles) saves you time
- •You need instant sharing via links with analytics
- •You want to record from the browser without installing a heavy app
- •Custom branding and domains matter for your content
Choose Rekort if:
- •Auto-zoom on click is your primary need for product demos and tutorials
- •You prefer a native Mac app over browser-based recording
- •You export locally as MP4 or GIF (not cloud sharing)
- •You want a one-time $79 payment instead of $12–39/month ongoing
- •You need GIF export with zoom baked in for documentation or Slack
- •Offline recording matters — Rekort works without internet
Frequently asked questions
Does Tella have auto-zoom on click?
No. Tella offers manual zoom effects that you apply in the editor, but it does not automatically zoom on every click like Rekort. If automatic zoom-on-click is important for your product demos, Rekort or Screen Studio are better fits.
Is Tella free?
No. Tella does not have a free tier. It offers a 7-day free trial, then pricing starts at $19/month ($12/month billed annually) for the Pro plan. Premium is $49/month ($39/month annually).
What is the best Tella alternative for product demos?
For auto-zoom screen recordings: Rekort ($9/month or $79 lifetime). For a full production suite with webcam and backgrounds: Screen Studio ($9/month annual). For async team messaging: Loom (free tier available). Tella is best for talking-head content with AI editing, not polished product demos with auto-zoom.
Can Tella export GIFs?
At time of writing (March 2026), Tella's website does not list GIF export as a feature. If you need GIF export with auto-zoom for GitHub READMEs or documentation, Rekort includes this.
Related comparisons
Loom vs Rekort
Async video messaging platform for teams, now part of Atlassian
Screen Studio vs Rekort
Full-featured Mac screen recorder with auto-zoom and production effects
Rekort vs Tella: Native Auto-Zoom or Web-Based Creator Studio? (2026)
Blog post
Best Screen Recorder for Mac (2026) — Honest Comparison
Blog post
How to Make a Product Demo Video (Without a Video Editor)
Blog post
Disclosure: We built Rekort. We've written this comparison honestly, including where Tella is the better choice. All product names, trademarks, and registered trademarks are property of their respective owners. Pricing and features verified March 2026.
Ready to record?
Rekort auto-zooms every click so your screen recordings look professional. No video editing required.
Download for MacmacOS 14+ · From $9/month or $79 lifetime