Loom vs Rekort: Team Video Messaging or Auto-Zoom Screen Recorder?
Loom is an async video messaging platform for teams. Rekort is a Mac screen recorder with auto-zoom on click. Different tools for different jobs — here's when each fits.
Quick Verdict
Loom and Rekort solve different problems. Loom is an async video messaging platform for teams — record, share a link, get comments. Rekort is a screen recorder that auto-zooms your clicks for polished demos. If you need team communication and sharing, choose Loom. If you need professional-looking recordings with auto-zoom and local export, choose Rekort.
At a glance
| Feature | Loom | Rekort |
|---|---|---|
| Auto-zoom on click | No | Yes |
| Primary purpose | Async video messaging | Screen recording with auto-zoom |
| Link sharing | Yes (core feature) | No (exports local files) |
| Team collaboration | Comments, reactions, analytics | No |
| Platform support | Mac, Windows, Chrome, iOS, Android | macOS 14+ only |
| Free tier | 25 videos, 5-min limit, 720p | Free trial |
| Recording quality | Up to 4K (paid plans) | Native resolution |
| GIF export | GIF thumbnails only | Full GIF export with auto-zoom |
| Pricing model | $18–24/user/month (subscription) | $9/month, $49/year, or $79 lifetime |
| AI features | Yes (Business + AI plan) | No |
| Local-only workflow | No (sharing and storage are cloud-centered) | Yes (fully local) |
What is Loom?
Loom is an async video messaging platform owned by Atlassian, designed for workplace communication — record quick video messages and share them with a link.
Loom focuses on replacing meetings with short video messages. You record your screen (and optionally your webcam), then share a link. Teammates can watch, leave emoji reactions, and comment at specific timestamps. Loom integrates deeply with workplace tools: Slack, Jira, Confluence, GitHub, Gmail, Notion, and more.
On the official pricing page checked July 23, 2026, Business is $18 per user monthly and Business + AI is $24 per user monthly; annual billing is advertised with a 17% saving. The AI plan adds auto titles, summaries, chapters, filler-word and silence removal, transcript editing, and meeting notes.
Loom is available on Mac, Windows, Chrome, iOS, and Android. It is a team communication tool first: the durable value is the hosted link, library, comments, integrations, controls, and analytics around the recording.
What is Rekort?
Rekort is a native Mac screen recorder that automatically turns clicks into smooth zoom events. Record a screen, window, or area with system audio, microphone, and an optional webcam overlay; then adjust zoom events, split or ripple-delete segments, change speed, frame the recording with a color or image background, and export MP4 or GIF.
A Simpler Alternative
Auto-zoom on click, focused timeline editing, MP4 & GIF export. $9/month, $49/year, or $79 lifetime.
Pricing
| Plan | Loom | Rekort |
|---|---|---|
| Free | $0 (Free — 25 videos, 5-min limit) | Free trial |
| Business | $18/user/mo | $79 (One-time purchase) |
| Business + AI | $24/user/mo | $79 (One-time purchase) |
| Model | One-time purchase | Monthly or one-time purchase |
Which to choose
Choose Loom if:
- •You need async video messaging for team communication
- •Instant link sharing with comments and reactions is essential
- •You work with a team and need shared video libraries
- •You need integrations with Slack, Jira, Confluence, or other tools
- •You need cross-platform support (Windows, Chrome, iOS, Android)
- •AI editing features like filler word removal and auto-summaries matter
Choose Rekort if:
- •You need auto-zoom on click for polished product demos and tutorials
- •You export recordings locally as MP4 or GIF (not cloud sharing)
- •You're a solo creator or small team and don't need per-user pricing
- •You prefer a one-time $79 payment over per-user subscription costs
- •You want a lightweight native Mac app focused on recording quality
- •You create GIFs for GitHub READMEs, documentation, or Slack
Frequently asked questions
Does Loom have auto-zoom on click?
No. Loom records your screen as-is without automatic zoom effects. Loom's Business plan includes a drawing tool and mouse emphasis, but these are manual annotations, not automatic zoom-on-click like Rekort. If auto-zoom is important, Rekort or Screen Studio are better fits.
Is Loom free?
Loom has a free Starter plan limited to 25 videos per person with a 5-minute recording limit and 720p resolution. Paid plans start at $18/user/month (Business) or $24/user/month (Business + AI). Pricing is per user, which adds up for teams.
What is the best Loom alternative for product demos?
For auto-zoom screen recordings: Rekort ($9/month, $49/year, or $79 lifetime). For a full production suite with webcam and backgrounds: Screen Studio ($9/month annual). For browser-based recording with sharing: Tella ($12/month annual). Loom is best for async team messaging rather than polished product demos.
Can I use Loom offline?
Loom's core workflow depends on uploading a recording to its hosted workspace for sharing, comments, and analytics. Rekort records, edits, and exports local files without requiring a cloud workspace. If offline delivery or local file ownership is the deciding constraint, Rekort is the clearer fit.
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Disclosure: We built Rekort. We've written this comparison honestly, including where Loom is the better choice. All product names, trademarks, and registered trademarks are property of their respective owners. Pricing and features verified July 2026.
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Rekort auto-zooms every click so your screen recordings look professional. No video editing required.
Download for MacmacOS 14+ · $9/month, $49/year, or $79 lifetime